How To Market Your Way To A Million-Dollar Professional Service Practice
As a marketing consultant, over the past 16 years I’ve helped hundreds of professionals market their services more effectively. And in doing this, I discovered two important facts that affect nearly every service professional:
1. Most service professionals excel at providing their service
2. These same service professionals don’t earn anywhere near as much as they’d like to.
Unfortunately, these two facts seem to go hand in hand. Most often, the underlying cause of point number two is point number one!