Quick & Easy Headline Formulas
As your introductory point of contact, headlines are often your only chance to capture the attention and stimulate the interest of the people you must reach to achieve the results you want. Headlines are often referred to as the “ad for an ad”. They set the stage for the audience and they either “grab” a prospect’s attention, or they don’t. This rings true whether the document is a lengthy sales letter, a tiny classified ad, or, a complete book. Headlines reign supreme.