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Car Letter Example

by | Business, Direct Marketing, Marketing

It’s 10am Monday morning. Tim is sitting at his desk looking out the window at all the cars in the showroom. It’s a beautiful morning with blue skies. But Tim is unhappy. “Why am I not getting anyone looking at my cars?”. This is a good question to ask. He knows...

Thinking Outside the Box

by | Marketing

I want to tell you a story about twin brothers: Tim and Terry. They also had a younger sister named Joan. Only a few people could tell them apart, they had the same taste in cars, in food in clothes and hairstyle. They even dated other twins at one point because they...

Yahoo Nokia Syndrome!

by | Marketing

Back in the 1980’s I can remember people buying music by the bucket load on vinyl. Cassette were still around but vinyl had that ‘jena se qua’ elegance that cassette couldn’t rub off. This industry lasted for almost 70 years. In fact, at around 1985, it was estimated...

Money Left on the Table

by | Marketing

Imagine for a moment there is a person who gets a suitcase full of money being offered to them. It doesn’t matter the reason. It’s theirs, 100% legitimate, all stacked nicely in $100 bundles across each other from one side of the case to the next than and then...

A Tale of Two Outcomes

by | Business, Marketing

Meet The Brothers This is a true story. Listen closely to what happened. And how it can affect you personally. It starts with identical twin brothers Tim and Terry. They once owned a successful shoe company. One day they had a huge falling out. In the end, they...